AR yoga that grew adoption and reached Tim Cook

The story

1. 01

   Background

   Yoga is most effective when users receive feedback on their posture and movement, yet most digital experiences rely on passive video content. Prayoga set out to create a more engaging way for people to practice at home by combining augmented reality, guided movement, and real-time performance tracking across Apple's ecosystem.

2. 02

   The challenge

   The goal was to help users build a consistent yoga practice while ensuring they performed movements correctly without the presence of an instructor.

   Key challenges included:

   • Users needed guidance on their own posture rather than simply watching demonstrations
   • The experience needed to remain engaging over time
   • Progress and performance had to be measurable
   • The platform needed to work seamlessly across iPhone, Apple Watch, and Apple TV
   • The solution needed to create a connected experience across multiple Apple devices

   Getting form right at home was often the barrier between users and maintaining a regular wellness routine.

3. 03

   Our approach

   

   We designed the experience around guided movement and habit formation.

   Using augmented reality and gamification, users receive interactive guidance during yoga sessions while being rewarded for maintaining correct posture. To create a truly connected experience, we leveraged ShazamKit to synchronize sessions across iPhone, Apple Watch, and Apple TV, allowing users to move effortlessly between devices during practice.