Immersive IndiaAR/VR · Immersive Media
Standard camera footage. Turned into 3D for Apple Vision Pro.
A custom stereoscopic video conversion platform and immersive media experience that transformed standard Canon camera footage into Apple Vision Pro-ready 3D and 360° content, without requiring specialized capture equipment.
Headline result
3D Stereoscopic Video
Generated from standard camera footage
- Client
- Parjanya Creative Solutions (Immersive India)
- Industry
- AR/VR · Immersive Media
- Platform
- Apple Vision Pro · iOS
- Services
- Vision Pro Video Tooling · iOS App Rebuild · UX Design & Engineering
The story
- 01
Background
Parjanya Creative Solutions, creators of Immersive India, set out to bring India's destinations, culture, and experiences to the emerging world of spatial computing. The challenge was delivering immersive content for Apple Vision Pro while continuing to use existing production workflows and camera equipment.
- 02
The challenge
Creating content for Apple Vision Pro requires stereoscopic and immersive video formats that standard production pipelines typically do not generate. The team faced several challenges:
- Existing footage was captured using standard Canon camera setups
- Vision Pro required stereoscopic and immersive playback formats
- Content quality had to meet the expectations of spatial computing experiences
- The companion iOS application required a modernized user experience
- Specialized capture hardware would significantly increase production costs
The content already existed. The challenge was creating a practical path from traditional video production to immersive spatial experiences.
- 03
Our approach
Rather than replacing existing production workflows, we built technology that extended them.
We developed a stereoscopic video processing module capable of converting standard LR Canon camera footage into immersive 3D and 360° experiences optimized for Apple Vision Pro. Alongside the media tooling, we rebuilt the companion iOS application with a focus on usability, performance, and immersive content consumption.
Immersive India
What we built
Stereoscopic Video Conversion
Custom tooling that converts standard LR Canon footage into immersive 3D stereoscopic video suitable for spatial computing experiences.
16K Resolution
Ultra-high definition 16K resolution.
180° 3D Panoramic Views
Immersive 180° 3D panoramic views made exclusively for Apple Vision Pro.
Stereoscopic City Videos
Stereoscopic videos that make you feel you are present in each city you watch.
Indian Cityscapes
Multiple Indian cityscape experiences.
Presence & Realism
An unparalleled sense of presence and realism.
Immersive India
A closer look
The results
Immersive India successfully launched immersive content experiences for Apple Vision Pro while continuing to leverage existing production equipment and workflows.
3D
stereoscopic video generated from standard footage
360°
immersive playback on Apple Vision Pro
15%
improved user experience under Vision Pro Application
No specialized camera rigs required
- Built with
Swift- SwiftUI
visionOS- Stereoscopic Video Processing
Why it matters
Most immersive media projects require entirely new capture workflows and expensive hardware investments.
By enabling standard production footage to be converted into spatial experiences, Immersive India demonstrated a more accessible path to creating content for Apple Vision Pro and future immersive platforms.
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